weBloc is a tokenized advertising platform shifting the center of the traditional advertising ecosystem from advertisers to users. The ultimate goal of weBloc is to provide fair compensation by clarifying what each player, including the user, contributes within the advertising ecosystem, which is made up of various interests. weBloc would develop services based on our principles, ‘Participation’, ‘Reward’, and ‘Expansion’ and contribute to the expansion of ICON’s ecosystem.
PROPOSAL & MOTIVATION
Infinite scalability of weBloc’s ecosystem: providing the win-win structure for all players
We have decided to take benefits of our team’s expertise and networks of digital advertising field, that we have established the first blockchain company in Korea, and that we are the official marketing partner of ICON to expand our tokenized advertising ecosystem.
All players would earn tokens as a reward for participation and spend tokens in our blockchain based advertising platform.
In weBloc’s advertising platform, any player can have advertisers, middlemen, and users and form the ecosystem that grows by participants. All participants will actively evaluate each other’s actions to earn and spend tokens efficiently.
Our team is confident that it will be able to attract advertisers and users who have already acquired through our previous digital marketing business as players in the new advertising ecosystem. All the actions of players in weBloc’s ecosystem, including the user’s ad click, will be recognized as a kind of individual contract, increasing the number of Smart Contracts and triggering the ICON platform.
All IRC-2 tokens can be utilized in weBloc’s platform in near future. All ICON’s DApps can post and spread advertisements with their tokens as well as WOK in our platform. That is, a virtuous cycle will be formed in which all players in ICON Network grow together.
We admit that expanding ICON’s ecosystem is essential to expand our ecosystem. We will clarify the identity as a DApp of ICON and maintain the stability of the ICON Network as well as to demonstrate the scalability of the ecosystem.
Headquartered in Jeju Island, weBloc aims to build a decentralized advertising ecosystem based on its experience and network in the traditional digital advertising market. Advertising platform needs to be able to support a lot of transactions between advertisers users, so fast speed and scalability are essential. And ICON’s fast TPS and loopchain technology are optimized for building weBloc’s ecosystem. Moreover, weBloc is in all business areas related to advertising as the official marketing partner of ICON and we have been conducting TGE with ICX only for the first time in the world to revitalize ICON’s ecosystem. We strongly admit that growth of the ICON DApps and expansion of our ecosystem are in contact. We will realize the popularization of blockchain technologies by attracting and utilizing reliable and innovative DApps as well as existing DApps to our ICON Network through our ecosystem.
In the ecosystem of weBloc,
anyone can easily become an advertiser, a middleman, or a user.
the barriers to participation are not high and fair compensation for each participation is linked, so it will play a big role in expanding the ICON Network.
ACTION ITEMS & TIMELINE
Community building is a prerequisite for success and expansion of the ecosystem. As an official marketing partner for ICON, we will utilize various channels to communicate with communities and attract users into the ICON ecosystem to revitalize.
weBloc has already
acquired about 53K domestic crypto users through various channels such as daily newsletter service, YouTube, etc.
been developing more applications to expand the coverage of services and contribute to ICON Network such as JUBJUB, an offline user behavior compensation marketing service based on Jeju Island, IDOLTODAY, a marketing service to send a message to and vote for Idol etc.
Block Generation and Verification
Based on our global service expansion, we will build server infrastructure for each of the global major sites and ensure that ICON Network can provide stable services.
Instance Type: C5.18xlarge
CPU Model: Intel® Xeon® Platinum 8124M CPU @ 3.00 GHz
Disk: 1000G NVMe SSD (EBS bandwidth 9 Gbps)
Network: 10 Gbps
The Scalability of ICON Network
We will attract a variety of DApps in our ecosystem that can play a role as media and/or publisher by developing more services and forming the alliance.
We will also play a business and marketing development role for ICON Network, ultimately establishing a business structure called “advertising/marketing monetization” for DApps.
weBloc will link between WEB, mobile Apps and DApps through the advertising platform service.
Our services will connect the crypto world with the real world. To use the IRC-2 tokens will not be limited to each community but will be applicable to the real life in our ecosystem and define essential values of tokens in the crypto world.
This will lead to the fiat money in the real world to flow into the weBloc’s ecosystem and create a virtuous cycle with tokens. That is, the crypto world will naturally expand.
4. Expected timeline of the proposal (When)
2018. 09. Established weBloc Asia Inc. in Jeju Island, S. Korea
2018. 11. Conducted TGE with ICX ONLY
2019. 03. Closed Beta Test for weCon (a messenger type of advertising platform)
2019. 04. Launch IDOLTODAY (a marketing service targeting Idol fans)
2019. 05. Launch JUBJUB (an offline user behavior reward marketing service)
2019. 06. BRS (a rewarded ad marketing service)
2019. 07. SNOW PEA (a cryptocurrency wallet)
2019. 08. Forming the Crypto-marketing Alliance with ICON
2019. 09. P-rep Election
2019. 12. Build up global servers
Joon Hong (CEO)Team Member
Jongha Baek (CTO)Team Member
Wusic We (CSO)Team Member
Namhyun Kim (COO)Team Member
Jung-gu, Seoul, South Korea
AWS Could Server – Instance type: C5.18xlarge CPU model: Intel® Xeon® Platinum 8124M CPU @ 3.00 GHz vCPU(core): 72 RAM: 144G Disk: 1000G NVMe SSD (EBS bandwidth 9 Gbps) Network: 10 Gbps